We respect your privacy and are committed to protecting your personal information. This policy explains how your data is collected, used, and safeguarded.
Last updated: April 2026
Emma Hingston is a UK-based sole trader business providing maternity nurse and newborn support services. For data protection purposes, the Data Controller is Emma Hingston.
When you submit an enquiry through this website, we may collect your name, email address, phone number, and any information you choose to provide. We may also collect information automatically when you browse the website, such as your IP address, device and browser information, and pages visited (for example via analytics and security tools).
We use your information to respond to enquiries, communicate with you, arrange appointments, process payments, and provide agreed services. Contact form and intake form submissions are processed via Formspree. Payments are processed via Stripe. Appointments are managed via Calendly. We may also use data to understand and improve website performance and to measure how people find the website (via Google Analytics).
Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases:
We use the following trusted third-party services to operate this website and deliver our services. Each provider has their own privacy policy and data practices.
Some of our service providers may process data outside the UK. Where this happens, we rely on appropriate safeguards (such as adequacy regulations or Standard Contractual Clauses) to protect your personal data.
We keep personal data for as long as legally permitted and necessary for the purposes it was collected. Where there is a legal requirement to retain records (for example, tax, accounting, insurance, or regulatory purposes), we will keep data for the maximum period required or allowed by law. Where there is no specific legal retention requirement, we will retain data only for as long as needed to manage our relationship with you and to establish, exercise, or defend legal claims, after which it will be securely deleted or anonymised.
This website uses cookies and similar technologies to make the site work, to protect it, and (where enabled) to understand website usage. Non-essential cookies (such as analytics cookies) are used only where required with your consent, and you can control cookies through your browser settings and any cookie consent options provided on the site.
We do not sell your personal information. We only share information with service providers where necessary to operate the website, handle enquiries, or deliver services, and we take reasonable measures to keep your data secure.
Under the Data Protection Act 2018 and the UK GDPR, you have rights over your personal data. These include:
You can request a copy of the personal data we hold about you.
You can ask us to correct inaccurate information or complete information you believe is incomplete.
You can ask us to delete your personal data in certain circumstances.
You can ask us to restrict how we use your personal data in certain circumstances.
You can object to certain types of processing in certain circumstances.
You can request that we transfer certain data to another organisation or to you, where applicable.
If you make a request, we aim to respond within one month.
If you are unhappy with how we handle your data, please contact us and we will try to resolve the issue. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.