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30 Years Experience · NNEB Qualified · Level 4 Post-natal Care

Experienced Maternity Nurse
Gentle Newborn & Postnatal Support

A gentle, developmentally appropriate 12-week programme that guides you through the early weeks — no crying it out, just responsive care tailored to you and your baby.

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30+
Years Experience
12
Week Programme
80%
Parents feel overwhelmed — I can help you change that
The Method
1·2·3
It's as Easy as
1 2 3
An insight to the method ↓
No cry it out Gentle & responsive Bespoke plans No conflicting advice
Emma Hingston, experienced maternity nurse providing newborn and postnatal support
"My goal is simple: to help you feel calm, capable and supported from the very beginning."
— Emma Hingston
About Me

30 years of calm,
in one programme

My name is Emma Hingston. I am a qualified Maternity Nurse with 30 years of experience working with newborns and new families across the UK and internationally. My qualifications include the globally recognised NNEB (National Nursery Nurse Examination Board) and Post-natal Maternity Nurse Care – Level 4 from Babyem.

After 23 years in Hong Kong, I returned to the UK in 2020 and began refining what I'd always done intuitively into a structured, repeatable approach: the It's as Easy as 1 2 3 Method. It is a no-cry system where a baby's needs are anticipated and understood from the start — creating calm for your baby and confidence for you.

NNEB – National Nursery Nurse Examination Board
Post-natal Maternity Nurse Care – Level 4 (Babyem)
Enhanced DBS
Current Paediatric First Aid Certificate
30+ years working with newborns and new families

A warm introduction

The Method

A Calm Beginning

Becoming a new parent can feel daunting. The "It's as Easy as 1 2 3" Method and 12-Week Plan remove the guesswork — guiding you gently and confidently through those precious early weeks.

The Method

The "It's as Easy as
1 2 3" Method

A simple yet highly effective approach that helps your baby find a calm, natural rhythm from the very start.

  • Three clear, developmentally appropriate principles
  • Aligned with your baby's natural instincts
  • Creates structure without rigid schedules
  • Encourages confident, responsive parenting

Just three simple rules to follow throughout the day — helping you understand your baby's cues and respond calmly and intuitively.

The "It's as easy 1 2 3" method is suitable for all newborns with no underlying health conditions

The Plan

The 12-Week Plan

A bespoke, week-by-week guide tailored specifically for your baby and your family.

  • Available as live-in maternity support
  • Or personalised online guidance
  • Weekly video calls
  • WhatsApp and phone support
  • Guidance shaped around your parenting journey

The Method is seamlessly embedded from the beginning, building confidence gradually and naturally.

Explore the 12-Week Plan
Removing the Guesswork

A clear pathway to calm, confident parenting

The Method and 12-Week Plan take the anxiety out of those first 12 weeks. It is a concise, carefully structured, developmentally appropriate programme that guides you week by week — without the cost of employing a full-time live-in Maternity Nurse for the whole 12 weeks.

Perfect for professional parents who want to care for their own baby, but value having a trusted, experienced voice guiding them through the first three months.

"Week by week, your baby is gently guided toward longer and longer stretches of night sleep — with realistic and achievable goals."

Ultimately creating peaceful nights for both baby and parents.

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How It Works

The 12-Week Plan,
week by week

A baby-led, developmentally appropriate programme that evolves as your baby grows. The key is consistency — creating calm, confident parents, which in turn creates calm, happy babies.

1–4
Weeks
Foundations

Creating a safe, calm environment from day one. Feeding guidance, sleep cue recognition, and introducing the gentle "It's as Easy as 1 2 3" method.

5–8
Weeks
Rhythm

A more structured rhythm to the day. Introducing the Follow-on Plan, a 7pm bedtime, and gently building self-settling skills.

9–12
Weeks
Flourishing

Longer stretches of night sleep as your baby matures. Consistent naps, calm bedtimes, and growing parental confidence.

Read the Full 12-Week Plan
Pricing & Plans

Choose your starting point

Every plan includes a bespoke weekly programme, 45-minute video consultations, and my personal guidance — wherever you are on your parenting journey.

Most Popular
Full Programme
12-Week Plan
Expecting or baby under 4 weeks
£250
/ week
  • 12 × 45-min video consultations
  • Bespoke weekly plan from birth
  • The 1 2 3 Method embedded from the beginning
  • WhatsApp & phone support available
  • All of your early parenting questions answered
  • Goal: establishing calm, confident parenting right from the start
  • Often paired with in-house support/welcome home package.
Enquire Now
Mid-Stage
8-Week Plan
Baby aged 5–8 weeks
£275
/ week
  • 8 × 45-min video consultations
  • Tailored plan for your baby's age
  • Get onto the right track quickly
  • WhatsApp & phone support available
  • Introduce - The 'It's as easy as 1 2 3 - the follow- on plan'.
  • Baby self-settling skills
  • Consistent bedtime routines
  • Goal: calm rhythm & longer stretches of sleep
Enquire Now
Later Start
4-Week Plan
Baby aged 9–12 weeks
£300
/ week
  • 4 × 45-min video consultations
  • Focused, targeted guidance
  • Rapid results with consistent support.
  • WhatsApp & phone support available
  • Goal: A peaceful night's sleep
Enquire Now
Additional Support

Need a little extra?

🏠
Welcome Home Support
£420 per 24 hours · Min. 3 consecutive days

Live-in maternity nurse support from the day you arrive home. Full 24-hour care with a 4-hour daily break — covering all newborn care duties, breast and bottle feeding guidance, and the 1 2 3 Method from the beginning.

📲
Real-Time WhatsApp Support
From £50 / week

Text and email support during working hours (£50/week), an additional weekly phone call (£200/week), or full real-time WhatsApp support 8am–10pm (£250/week) — choose the level that suits you.

🎓
In-House Staff Training
£400 one-off · 4-hour session

If you have others (a nanny, housekeeper, Grandparents etc.) helping to care for your baby, I will visit to teach the 1 2 3 Method and cover safe sleeping, newborn care basics, sterilisation, milk storage and much more practical advice. — all in a single focused session.

Client Testimonials

What parents say

Emma’s “It’s as easy as 1 2 3” method is simply brilliant and brilliantly simple. It is utterly foolproof – even at my most sleep deprived, I was able to follow it – and it is failsafe. The worst feeling as a new mother is not knowing what is wrong with your baby. If you follow the 1 2 3 method, you always know what the problem is and are able to resolve it quickly.

Daisy, London

My husband and I were big fans of Emma’s “It’s as easy as 1 2 3” method when caring for our first baby. It helped us to understand and anticipate his needs and it meant that he was happy and slept well from an early age.

Louisa, London

Emma was indispensable when we were in the trenches of those first six weeks. To have someone so calm and experienced to guide and support us made it a time we will treasure. We have stayed in touch and it is a relief to know that she is available for remote advice if we need.

Hetty, London

Emma’s 1 2 3 method was simple and gave us something to focus on, but also flexible enough to adapt to what the day threw at us. With Emma’s support, we established a great routine for our daughter which should lay the foundations for the months and years ahead.

Lucy, London

Although Emma supported us remotely, through phone calls and messages and had only met our baby a few times, her impact was extraordinary. She was calm, measured and endlessly reassuring when everything can feel overwhelming. Most of all, she gave us, as first time parents, the confidence we so badly needed. Our baby was not the easiest case, dealing with a dairy intolerance and severe reflux, which made things particularly challenging in the early days. Emma navigated this with total ease and practical clarity, tailoring her advice in a way that genuinely worked for us.

Adda & Tamara, London

Emma and her “It’s as easy as 1 2 3” method was my saviour when I had my first baby. I felt pretty overwhelmed by all the different information and advice I received, and this helped me to clearly understand Mary’s needs and to find a nice little routine that worked for us both. Simple to follow and remember even when you are exhausted, it got us through those first few weeks….and months! Thank you, Emma.

Alice, London
FAQs

Common questions

Will this work for my baby?+

Yes — the 1 2 3 Method works for every baby because it follows a baby's natural rhythms. It helps parents understand their baby's cues and respond accordingly.

Why choose this over other methods?+

This is a proven model refined over 30 years with many babies and families. Unlike a book or generic online advice, this is a bespoke, progressive programme tailored specifically to your baby and family — with my personal oversight at every step.

How is this different from reading a parenting book or Googling?+

A book gives generic advice. I create a plan built around your baby's actual development and your family's needs. There's no conflicting advice — just consistent, week-by-week guidance from one trusted expert who knows your baby.

Is this method suitable if I want to breastfeed?+

Absolutely. The method is compatible with breast, formula and combination feeding. I provide guidance on all types of feeding choices, and can advise on feeding patterns, supply, and positioning.

What if my baby is older than 12 weeks?+

Please use the enquiry form below and I will be happy to point you in the right direction for specialist sleep consultancy support.

Can I add more support on top of the weekly calls?+

Yes — I offer text/email support, additional phone calls, and real-time WhatsApp support as paid add-ons. See the 'Additional Support' section for details and pricing.

What if I have already had my baby and their age doesn't match up with one of your plans?+

If you would like to join the program but your baby's age doesn't match up with one of the plans, then message me and we can work out a pro-rata plan.

Do you only offer on-line support?+

No, I also offer in-house 24 hour maternity nursing support (subject to availability). In fact, this is a very popular choice for new parents. Contact me to find out my availability.

I would like some in-house maternity support and then some on-line guidance for the remainder of the 12 weeks, is this something that you offer?+

Absolutely, and a very popular choice for many parents. Contact me for more information and to check my availability.

Work with me

Start your journey to calm

I work with a limited number of families at one time to ensure every parent receives truly personal support. Reach out today to check availability and book your free introductory consultation.

  1. 1 Book a free introductory consultation
  2. 2 Receive your bespoke plan
  3. 3 Ongoing gentle guidance, week by week
Book a free call
No obligation — just a friendly chat to see if we're the right fit.

Your details are kept private and never shared.